Valentine’s Day is all about romance, and one of the best, time-long ways to express our feelings is with a bouquet of romantic flowers!

Now, Valentine’s Day this year falls on a Sunday. And it’s a pretty well known fact that guys like to send flowers to their sweetheart’s workplace for all to see, and so she receives a lot of that wow factor for the gorgeous flowers from her beau. Well, it’s a bit tricky to do so this year.

So, how about kicking off Valentine’s Day weekend in a perfect way by sending flowers to your sweetheart at the end of her workweek – what a wonderful floral SURPRISE that would be!

On the Day of Love, not only will she not be at work to proudly bask in the beauty of the flowers sent by her significant other, but also she may not even be at home on Sunday to receive the lovely flowers, as many couples go on a romantic weekend getaway or on a special date,

So, this presents a challenge not only for the senders of lovely flowers, but also for the florists, who have to make sure bouquets and other floral gifts end up on desks in spite of the Valentine’s Day falling on a weekend.

When the holiday falls on a Monday –Thursday, everyone in the floral industry blossoms! When, however, Valentine’s Day falls on a weekend, floral industry sees 10% - 15% decrease in sales on all levels, according to florists across the nation who shared their marketing tips with Florists’ Review.

That’s why it’s crucial that retail florists push Valentine’s Day promotions and specials on Friday or Saturday of this year.

For some florists, profits can be as high on a good wedding weekend as on Valentine’s Day, so it’s important to stay committed to providing high quality products and customer satisfaction. For others, though, sales significantly drop whenever a holiday is on a weekend, so it’s essential to stay focused on quality but also look for ways to creatively market their business.

Enticing customers to order early is a great way to ensure Valentine’s Day orders in advance, and the most popular marketing strategy includes offering incentives for early deliveries of romantic flowers.

So, help guys think outside the box and be different by sending flowers to her work a few days before Valentine's Day!

A fabulous bouquet of fresh flowers with a special note or a card that, for instance, says: “I love you so much that I wanted to surprise you with romantic flowers now, and a special…” (dinner, trip to winery, hot air balloon ride, etc. that they can do on the actual Valentine's Day - Sunday).

Another way guys can be creative and do something different is to have flowers delivered at their Valentine’s Day dinner in a restaurant, hotel, or during a romantic evening at home!

There are so many things one can do to only express his or her love, but also ensure the wow and surprise factor is at play.

For instance, sending flowers after the actual day is truly different, and can create a prolonged feeling of romance! Plan to do something fun and romantic on Sunday, and then the following week send her flowers with a note that says something like: “I know Valentine's Day has passed but I want you to know every day I get to spend with you is a holiday for me - thank you for making every day special and filled with LOVE”.

So, for the Day of Love celebration – think in terms of sweet, romantic, alluring ways we can enhance someone’s day as well as boost our business!

At Schaefer Wholesale Florist we understand that the quality of your product and service is what will make your customers truly happy and wanting to come back, which is why we are dedicated to supplying you with only the best, fresh cut, wholesale flowers and floral supplies.

For wholesale flowers, choose a source you can trust to always have fresh, quality flowers in season and for any occasion.

At SWF, we have been proudly serving the Mid-Atlantic regionEvent/Wedding Planners, Retail Flower Shops and Wholesale Flower Shops as an importer-broker of fresh-cut bulk flowers from around the world since 1958.