For lasting impressions and memorable experiences created at special events and other occasions that can be enhanced by flowers, people like to choose the freshest, most elegant, or uniquely beautiful wholesale flowers online.
But, how do you ensure fresh quality of your wholesale fresh-cut flowers?
Sourcing flowers is very important; it is the first step in ensuring the best quality flowers for your customers. That is why we source wholesale flowers grown according to the industry standards in Holland, Ecuador, Canada, California and the United States, giving your floral business the advantage of a consistent fresh-cut flower supply.
It is vital to your floral business to know your wholesaler is committed to quality, using proper care, inspection and handling techniques, good refrigeration, clean buckets, etc.
Most inspections of fresh flowers are based on personal judgment; unfortunately, this is the weakest form of inspection and leaves plenty of room for error, since there is a certain level of knowledge and training required for each product to be properly inspected and correct decisions made as to the product quality.
Some wholesalers use a conveyor system, which means they cannot perform proper inspections with their setup. As a result, these types of systems are left with a number of bad products that slips through the cracks.
Some companies prefer to put quick profits ahead of quality, without realizing that if they focus on quality first and foremost, the profits will naturally come because of loyal, long-term relationships with completely satisfied customers.
At Schaefer Wholesale Florist (SWF), we understand the importance of taking appropriate care of flowers, since they are a biologically perishable product.
To assure the highest-quality and freshest flowers, our well-trained Quality Control Specialists perform floral inspections at 3 Key Stages before leaving our wholesale location.
When it comes to a living/breathing product such as fresh cut flowers, we strongly believe that it is paramount to implement a postharvest care and handling system. Therefore, at SWF we use packing tables to hand-inspect and select each individual stem, so we can catch 95% of the bad product before they are shipped.
Ensuring flowers and foliage you receive are of the highest quality at the lowest cost possible is our commitment to all our customers.
Our wholesale fresh-cut products are hand-inspected for quality upon arrival to SWF, with a final inspection taking place as our packing teams process your order. Regularly implementing best practices eliminates inconsistencies in the quality of the product you receive; also, should any problems arise, it is easier to track them down.
Our handling techniques of all fresh-cut flowers have been shown to greatly enhance the customer’s satisfaction - the ultimate goal for us at SWF. Our efforts and intentions are to supply you with healthy, bulk fresh flowers and other florist suppliesso you can sell quality fresh products to your customers.
So make sure you always get your fresh wholesale flowers and wholesale florist supplies from a trustworthy local wholesaler.
Any occasion will be made even more special and exquisite with a breath-taking floral boost - make sure your customers are thrilled by the high quality fresh flowers, and place your order for wholesale flowers and florist supplies today.
As always, your wholesale fresh-cut flowers are going to look their best in floral arrangements and bouquets for your clients when properly cared for, prepped and stored.
Schaefer Wholesale Florist (SWF) is a full-service importer-broker of fresh-cut wholesale flowers from around the world, proudly serving Event/Wedding Florist and Retail Flower Shops in the Mid-Atlantic region since 1958.
Flowers are our specialty and our passion.
Browse our vast selection of high quality wholesale florist supplies online and learn more about SWF.
