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10 Ways to Turn a Lead into a Customer

Fresh flowers help celebrate or honor an occasion and add ambience and character to people’s homes and offices, so by nature they sell themselves. However, even if people naturally flock to your floral shop – not everyone ends up buying, and there are times when floral business owners simply need to boost their sales and convert more leads into clients.So how do you get more people to find yo…

Summer Must-Haves for Your Flower Shop

This summer, embrace the floral designs that evoke warm sunny days, vibrant green fields, coral and saturated orange sunsets, and aromatic scents.Trendy summer wedding flowers this season grace us with tenderness and high spirits of coral, mellow and delightful buttery yellows, stimulating bright greens, and electrifying blues. Here are some must-haves for your flower shops this summer: Diverg…

Where to Go for Floral Summer Wedding Inspiration

Summer is the season of romance, engagements, weddings, and other occasions that call for magnificent floral boosts. And, it’s a season that offers an abundance of flowers to make any floral arrangement a piece of art!If you are a bride, you may need some inspiration for your dream wedding, from your bridal bouquet to corsage, table decorations and others floral designs; if you are a florist,…

19 Ways to Increase Your Sales in 2019

It’s the beginning of the year and time to start anew, bringing more success and prosperity.Getting people into your flower shop and converting “lookers” into buyers can be challenging, especially with the many online options available nowadays. So, how do you entice people to come in and to keep coming back? Luckily, many people love a personal touch and still prefer doing business in person…

Holidays Encourage Extravagance – Check Out These Extravagant Flower Arrangements

And so another season of winter holiday parties, celebrations and weddings is here – and what never ceases to make special occasions even more magnificent are floral arrangements.Flowers mark the beginning of any season, and they enhance each season with their hues, textures, forms and fragrance. This winter, we encourage you and/or your customers to create something more unique, vibrant, and…

Schaefer Wholesale Florist Launches New and Improved Website for Better Customer Experience

Schaefer Wholesale Florist (https://www.SWFlorist.com) is pleased to announce its new website launch – designed with customer ease and accessibility in mind. The new website makes every search fast and simple, so clients can find exactly what they are looking for every time. Clients will appreciate a fresh, modern look coupled with customer-centric searches, direct buy options, helpful videos, and…