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10 Ways to Turn a Lead into a Customer

10 Ways to Turn a Lead into a Customer

Fresh flowers help celebrate or honor an occasion and add ambience and character to people’s homes and offices, so by nature they sell themselves. However, even if people naturally flock to your floral shop – not everyone ends up buying, and there are times when floral business owners simply need to boost their sales and convert more leads into clients.So how do you get more people to find…
Where to Go for Floral Summer Wedding Inspiration

Where to Go for Floral Summer Wedding Inspiration

Summer is the season of romance, engagements, weddings, and other occasions that call for magnificent floral boosts. And, it’s a season that offers an abundance of flowers to make any floral arrangement a piece of art!If you are a bride, you may need some inspiration for your dream wedding, from your bridal bouquet to corsage, table decorations and others floral designs; if you are a floris…
Holidays Encourage Extravagance – Check Out These Extravagant Flower Arrangements

Holidays Encourage Extravagance – Check Out These Extravagant Flower Arrangements

And so another season of winter holiday parties, celebrations and weddings is here – and what never ceases to make special occasions even more magnificent are floral arrangements.Flowers mark the beginning of any season, and they enhance each season with their hues, textures, forms and fragrance. This winter, we encourage you and/or your customers to create something more unique, vibrant, an…
How Can I Improve My Flower Business?

How Can I Improve My Flower Business?

Whether you’re new to the floral industry or you’ve worked hard over many years to build up your flower business, as you set your intentions and goals for the New Year - improving your business and bringing more success and prosperity is likely one of the top things on your list.So, what are the things that can have the biggest impact on your business success?Here are some ways to increase…
60th Anniversary Celebration

60th Anniversary Celebration

Date: October 27thTime: 11:00 AM - 4:00 PMLocation: Agricultural and Industrial MuseumAddress: 217 W Princess St, York, PA 17401 Description:- 12 vendors/growers- 2 design demonstrations by Daniel Vaughn Designs and Avant Garde Floral (both from State College)- Get a free swag bag- Complimentary food and beverage by TuToni's- Meet grower & hardline reps- SWF rep meet & greet- Selfie boo…